Privacy Policy
Last Updated: 2026
HomesDirect.org.uk ("we," "us," "our," or "Company") operates the homesdirect.org.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated content, functionality, and services offered in connection with our site (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you interact with our Site, we may collect personal information including but not limited to your name, email address, and IP address, particularly when you sign up for newsletters, contact us, or click affiliate links.
- Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to collect usage data, including your browsing behaviour, pages visited, links clicked, and the time and duration of your visits.
- Usage Data: We automatically collect data about your device, including device type, operating system, browser type, referring pages, and pages accessed on our Site.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To analyse Site traffic, user behaviour, and preferences to understand how visitors interact with our content.
- Affiliate Tracking: To track clicks and conversions for our affiliate partners, including Betfred and other gambling operators, to ensure accurate commission reporting.
- Site Improvement: To improve, optimise, and personalise our Site and user experience.
- Marketing Communications: To send you newsletters and promotional content (with your consent).
- Legal Compliance: To comply with applicable laws and regulations in the United Kingdom.
Cookie Policy
Our Site uses cookies to enhance your experience. Types of cookies we use include:
- Essential Cookies: Necessary for Site functionality and security.
- Analytics Cookies: To monitor Site performance and user behaviour using tools such as Google Analytics.
- Affiliate Tracking Cookies: To track referrals and conversions for affiliate partners.
- Marketing Cookies: To deliver targeted advertising and measure campaign effectiveness.
Opt-Out Options: You may control cookies through your browser settings and refuse non-essential cookies. Most browsers allow you to reject or manage cookies. Please note that disabling cookies may limit Site functionality. You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Third-Party Links
Our Site contains affiliate links to gambling operators, including Betfred and other casinos. We are not responsible for the privacy practices of these third-party websites and operators. When you click on affiliate links and visit external sites, their own privacy policies and terms apply. We encourage you to review their privacy policies before providing any personal information.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You may request access to personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your personal data under certain circumstances.
- Right to Restrict Processing: You may request that we limit how we use your data.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to processing of your data for marketing and affiliate tracking purposes.
- Right to Lodge a Complaint: You have the right to lodge a complaint with the Information Commissioner's Office (ICO).
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Generally:
- Personal data collected for analytics and Site improvement is retained for up to 24 months.
- Affiliate tracking cookies are retained in accordance with our affiliate partners' requirements, typically 30-90 days.
- Marketing and newsletter data is retained until you unsubscribe or request deletion.
- Data may be retained longer if required by applicable law.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:
Email: privacy@homesdirect.org.uk
We will respond to your request within 30 days in accordance with UK GDPR requirements.
Note: This website is operated as an affiliate for gambling services. Users must be 18 years of age or older to gamble. Please gamble responsibly.